Measuring ROI for SMWATX 2019

I never attended a happy hour. Walked right on by the chatting crowds at the morning breakfast table. That FOMO Factory booth, where attendees snapped brightly colored selfies? The prominently placed step-and-repeat? Nope; no selfies or group shots populate my feed. Nor did I make a bee line for speakers after their sessions. So, you… Continue reading Measuring ROI for SMWATX 2019

And the Social Media Week Austin Oscars Go To….

It’s award season, people! The Oscars inspired me to single out some of the outstanding performers from Social Media Week Austin, three days packed full of (you guessed it) social media tips, tricks, and triumph. Rather than do an exhaustive–and exhausting–SMWATX recap, I’ve carefully chosen winners in a few key categories. Best Presenter Hands down,… Continue reading And the Social Media Week Austin Oscars Go To….

Pushing Boundaries By Publishing

I went out for happy hour with some good girlfriends. Sweet Julie always asks, “What are you writing these days?” and so I talked a bit about the essay in progress  (“Can I Be Absolved of Gentrification?” that went up on later in the evening). What I didn’t discuss: my halting fear about publishing it.… Continue reading Pushing Boundaries By Publishing

Good Sportsmanship Knows No Gender

We made anguished, strangled noises, something between a sob and a shout. “Oh my God,” I exclaimed to my husband, who had leapt to his feet in the living room, “was that an own goal?” It was, he bleakly ascertained. We watched the replay, stunned to see such a gut-wrenching error in the final minutes… Continue reading Good Sportsmanship Knows No Gender